In today's fast-paced and highly competitive business landscape, innovation has become the key driver of growth and success. Businesses that embrace and prioritize innovation are the ones that are able to stay ahead of the curve and thrive in an ever-changing marketplace. In this article, we will explore the crucial role that innovation plays in business growth. Driving Competitive Advantage Innovation is a powerful tool that enables businesses to gain a competitive advantage. By constantly seeking new and better ways …